Plain answers, and the whole fix
Everything here gives away the complete solution. The diagnosis isn’t what’s valuable — doing the work is. If you read a piece and go fix it yourself, that’s a good outcome.
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Why AI Doesn’t Recommend Your Business — And What to Do About It
What we learned measuring more than a thousand local business websites.
Why give away the whole fix?
Because the diagnosis isn’t what’s valuable — doing the work is. Every piece here hands you the complete solution in plain language, including the parts you can do yourself for free. If you read one and go fix your own site, that’s a good outcome and I’ll take it.
It also happens to be the honest test of whether I know what I’m talking about. You can check the work before you spend anything.
What else is coming?
A twelve-piece library, one a week, answering the questions every business owner asks before they hire anyone: what schema actually is, why a site can look fine and read blank, what a good website costs in 2026 and why the range is so wide, what to ask before you hire someone to fix yours.
After that, roughly one or two a month — case studies with real before-and-after scores, and plain-language explainers whenever a platform ships something that changes the answer.
Who is this written for?
A business owner who is competent and busy, isn’t technical, and is reasonably suspicious of anyone selling marketing. No jargon, no urgency tricks, and no assumption that you already know the vocabulary. Intelligence assumed, knowledge not.
Where does your site actually stand?
Reading about it is useful. Measuring it is better, and it’s free.